Run into Complexity, Return with Simplicity
Our world continues to become more and more complex. We accept it. We expect it. We deal with it. Yet complexity bogs us down. It makes us slow. It makes us cautious. It causes all sorts of unintended consequences and fragility. Simultaneously, we applaud the simple. We embrace it. We yearn for it. We absolutely will pay more for it. Our primitive limbic system is hard-wired to conserve energy, and simple is a better use of our finite resources of…