Henry Ford is famously credited as saying, “If I had asked people what they wanted, they would have said faster horses.” The attribution may not be accurate, but it’s still stirring. Apple made the iPhone because everyone at Apple universally thought all cell phones stunk. So, they made one that they liked. I gave conference presentations in 2013 and 2015 postulating that when users ask for an iPad for work, they would be better served by a Windows tablet instead. … Continue reading Don’t Give the Business What They Ask for, Give Them What They Cannot Imagine